About Us

Hi there! We’re Dev and Purvi—husband and wife, partners in crime, and now co-founders of this sparkly little venture. 💍✨ Dev is an accountant who’s obsessed with spreadsheets (seriously, he even dreams in Excel 📊), and I’m an aspiring dentist who believes that no outfit is complete without the perfect jewelry. 💎

Our journey into this business started with a simple realization: we’d never survive working together at our day jobs. So, we thought, Why not start something we can both love and maybe not argue over…too much? 🙃 That’s how this jewelry business was born!

Dev’s job here? Helping clueless husbands (like he used to be) decode the mystery of buying the right jewelry for their wives. He’s proof that with a little guidance (and a lot of patience 😪), anyone can become a jewelry expert—well, almost.

As for me, I’m in charge of the making sure everything we have is hypoallergenic, tarnish-free, and timeless. And yes, I veto Dev’s ideas when he gets too “creative.” 😂

Together, we’re on a mission to bring joy, sparkle, and a touch of humor to your jewelry shopping experience. Whether you’re a husband trying to earn brownie points 💕 or someone treating themselves (because, why not? 🎉), we’re here to make it fun and meaningful.

Let’s make life a little shinier, one piece at a time! ✨

— Dev & Purvi